In an extremely competitive marketplace, SmartChoice Mortgages were in need of a brand identity that would pitch them above many of their adversaries.
d’DOGS were brought onboard to create an identity that would do exactly that. The brief requested a strong but friendly mark that would project this young company's independent profile within their industry and to their potential customers.
Over time, the brand and their business have developed together to help make SmartChoice Mortgages one of the most well known independent mortgage and investment businesses.